The Equativ and Sharethrough teams are gearing up for an unforgettable week at Cannes Lions, where big ideas, bold conversations, and sunny moments await. Ready to explore how our combined strengths can deliver better outcomes for your business?
Book a meeting, join us for insightful content sessions, and be sure to register for our exclusive events!
32
Days
18
Hours
48
Minutes
10
Seconds
Event | Grill & Chill
Kick off Cannes the right way and join us for a relaxed, come-as-you-are welcome BBQ aboard the Equativ and Sharethrough yacht. Enjoy an evening of great food, good vibes, and even better conversation—perfect for easing into an exciting week at Cannes Lions.
Kick off Cannes the right way and join us for a relaxed, come-as-you-are welcome BBQ aboard the Equativ and Sharethrough yacht. Enjoy an evening of great food, good vibes, and even better conversation—perfect for easing into an exciting week at Cannes Lions.
5:00 - 8:00 PM CET
Equativ Yacht
Equativ Yacht
Content | From Legacy to Leading Edge: Tech’s Role in Luxury Brand Evolution
In today’s ever-changing digital landscape, legacy luxury brands are being challenged and empowered by technology. In this panel session, we'll explore how technology is reshaping storytelling and consumer engagement while enhancing outcomes. From AI to curation to precision-targeted advertising, we’ll explore what’s working, what’s not, and where innovation is helping brands push boundaries.
In today’s ever-changing digital landscape, legacy luxury brands are being challenged and empowered by technology. In this panel session, we'll explore how technology is reshaping storytelling and consumer engagement while enhancing outcomes. From AI to curation to precision-targeted advertising, we’ll explore what’s working, what’s not, and where innovation is helping brands push boundaries.
2:00 - 2:30 PM CET
Equativ Yacht
Equativ Yacht
Content | Where CTV Meets Retail Media: Unlocking Impact Through Creative Innovation
CTV is set to play a pivotal role in the next evolution of retail media. As marketers focus on precision, CTV offers retailers a powerful way to reach consumers at home, enabling highly targeted and results-driven campaigns. Our panel of experts will delve into how advanced TV targeting and technology can unlock valuable audience insights, while also exploring how creative ad innovations can enhance engagement and elevate campaign performance.
CTV is set to play a pivotal role in the next evolution of retail media. As marketers focus on precision, CTV offers retailers a powerful way to reach consumers at home, enabling highly targeted and results-driven campaigns. Our panel of experts will delve into how advanced TV targeting and technology can unlock valuable audience insights, while also exploring how creative ad innovations can enhance engagement and elevate campaign performance.
2:45 - 3:00 PM CET
Equativ Yacht
Equativ Yacht
Wellness | The Morning Flow
A refreshing yoga session aboard the Equativ and Sharethrough yacht—perfect for grounding yourself to jumpstart your day with clarity and calm.
A refreshing yoga session aboard the Equativ and Sharethrough yacht—perfect for grounding yourself to jumpstart your day with clarity and calm.
7:30 - 8:30 AM CET
Equativ Yacht
Equativ Yacht
Content | Investing in Truth: Why Brands Should Champion Trusted Journalism
In a world increasingly challenged by misinformation, the role of credible journalism has never been more vital—or more vulnerable. The News Alliance is a cross-media collaboration urging advertisers to take a stand for truth by investing in high-quality news environments. This panel explores how advertising support for trusted journalism is critical to protect the provision of trusted news for the media ecosystem and for wider society. Join us for a conversation that connects the power of advertising with the future of credible media—and discover why aligning your brand with truth is not just good ethics, but good business.
In a world increasingly challenged by misinformation, the role of credible journalism has never been more vital—or more vulnerable. The News Alliance is a cross-media collaboration urging advertisers to take a stand for truth by investing in high-quality news environments. This panel explores how advertising support for trusted journalism is critical to protect the provision of trusted news for the media ecosystem and for wider society. Join us for a conversation that connects the power of advertising with the future of credible media—and discover why aligning your brand with truth is not just good ethics, but good business.
10:30 - 11:00 AM CET
Equativ Yacht
Equativ Yacht
Content | AI: The Next Frontier in Media and Advertising
The evolution of AI is transforming it into a powerful media channel for advertisers and brands. From content generation to dynamic ad personalization, AI is reshaping the way brands engage with audiences, optimize campaigns, and drive meaningful interactions. This panel will explore how AI is revolutionizing the media landscape, unlocking new opportunities for creativity, efficiency, and scale. Industry experts will discuss the potential of AI-driven advertising, its impact on consumer experiences, and what the future holds for brands leveraging AI as a premier media channel.
The evolution of AI is transforming it into a powerful media channel for advertisers and brands. From content generation to dynamic ad personalization, AI is reshaping the way brands engage with audiences, optimize campaigns, and drive meaningful interactions. This panel will explore how AI is revolutionizing the media landscape, unlocking new opportunities for creativity, efficiency, and scale. Industry experts will discuss the potential of AI-driven advertising, its impact on consumer experiences, and what the future holds for brands leveraging AI as a premier media channel.
11:15 - 11:45 AM CET
Equativ Yacht
Equativ Yacht
Event | BE Legendary Party
INVITE ONLY
What’s more legendary than our Cannes party? Don’t miss your chance to be part of the legend. (Please note: This is an invite-only event, and invitations are non-transferable.)
INVITE ONLY
What’s more legendary than our Cannes party? Don’t miss your chance to be part of the legend. (Please note: This is an invite-only event, and invitations are non-transferable.)
5:00 - 8:00 PM CET
Equativ Yacht
Equativ Yacht
Wellness | The Morning Flow
A refreshing yoga session aboard the Equativ and Sharethrough yacht—perfect for grounding yourself to jumpstart your day with clarity and calm.
A refreshing yoga session aboard the Equativ and Sharethrough yacht—perfect for grounding yourself to jumpstart your day with clarity and calm.
7:30 - 8:30 AM CET
Equativ Yacht
Equativ Yacht
Content | Unlocking Brand Potential in Emerging Platforms
As media consumption habits shift, brands are exploring new frontiers in CTV, gaming, and retail media. This panel brings together industry leaders to discuss the shifting digital advertising landscape and the innovative opportunities emerging platforms present. From the convergence of media channels to advancements in creative execution, we'll explore how brands can effectively navigate and capitalize on these dynamic environments to drive engagement and growth.
As media consumption habits shift, brands are exploring new frontiers in CTV, gaming, and retail media. This panel brings together industry leaders to discuss the shifting digital advertising landscape and the innovative opportunities emerging platforms present. From the convergence of media channels to advancements in creative execution, we'll explore how brands can effectively navigate and capitalize on these dynamic environments to drive engagement and growth.
10:00 - 10:30 AM CET
Equativ Yacht
Equativ Yacht
Event | Sunset Sips
INVITE ONLY
As the sun sets in Cannes, join us for an exclusive apéritif hour, overlooking the Mediterranean Sea. (Please note: This is an invite-only event, and invitations are non-transferable.)
INVITE ONLY
As the sun sets in Cannes, join us for an exclusive apéritif hour, overlooking the Mediterranean Sea. (Please note: This is an invite-only event, and invitations are non-transferable.)
5:00 - 7:00 PM CET
Equativ Yacht
Equativ Yacht
Event | French Spritz Soirée
INVITE ONLY
Join us and The Media Leader team for an evening celebrating French connections. Enjoy a refreshing Spritz bar and light bites while mingling with your French partners and peers. (Please note: This is an invite-only event, and invitations are non-transferable.)
INVITE ONLY
Join us and The Media Leader team for an evening celebrating French connections. Enjoy a refreshing Spritz bar and light bites while mingling with your French partners and peers. (Please note: This is an invite-only event, and invitations are non-transferable.)
6:00 - 8:00 PM CET
Equativ Yacht
Equativ Yacht
Register
