The Equativ team is gearing up for an unforgettable week at Cannes Lions, where big ideas, bold conversations, and sunny moments await. Ready to explore how our combined strengths can deliver better outcomes for your business?
Book a meeting, join us for insightful content sessions, and be sure to register for our exclusive events!
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Event | Grill & Chill
Kick off Cannes the right way and join us for a relaxed, come-as-you-are welcome BBQ aboard the Equativ and Sharethrough yacht. Enjoy an evening of great food, good vibes, and even better conversation—perfect for easing into an exciting week at Cannes Lions.
Kick off Cannes the right way and join us for a relaxed, come-as-you-are welcome BBQ aboard the Equativ and Sharethrough yacht. Enjoy an evening of great food, good vibes, and even better conversation—perfect for easing into an exciting week at Cannes Lions.
5:00 - 8:00 PM CET
Equativ Yacht
Equativ Yacht
Content | The Shopper Journey Rewritten: How Creativity Is Unlocking Commerce Everywhere
Today’s shoppers move quickly and seamlessly across a growing number of channels. To keep up, brands and retailers must do more than simply be present - they need to break through the noise. That’s where creativity becomes a competitive edge. It’s not just about great ideas; it’s about turning every touchpoint into a shoppable, relevant, and engaging experience.
In this panel, retail, brand and tech leaders will explore how creativity, data, and smart media strategies are converging to transform the shopper journey - onsite, offsite, and everywhere in between. We’ll explore how to scale inspiration and examine the technology and media toolkits that enable commerce activation across all channels, from creative optimization tools to advanced retail media platforms. And, as the lines between media and retail continue to blur, we’ll ask: how can retailers evolve into true media powerhouses?
Speakers
Today’s shoppers move quickly and seamlessly across a growing number of channels. To keep up, brands and retailers must do more than simply be present - they need to break through the noise. That’s where creativity becomes a competitive edge. It’s not just about great ideas; it’s about turning every touchpoint into a shoppable, relevant, and engaging experience.
In this panel, retail, brand and tech leaders will explore how creativity, data, and smart media strategies are converging to transform the shopper journey - onsite, offsite, and everywhere in between. We’ll explore how to scale inspiration and examine the technology and media toolkits that enable commerce activation across all channels, from creative optimization tools to advanced retail media platforms. And, as the lines between media and retail continue to blur, we’ll ask: how can retailers evolve into true media powerhouses?
Speakers
- Kimeko McCoy, Senior Marketing Reporter, Digiday - Moderator
- Elie Aboucaya, Head of OnSite, Equativ Retail Media
- Joe Younes, CEO, Sofia Pulse
- Gregory Mialhe, Marketing & Direct Sales Director, Retailink by Fnac Darty
- Paul Wright, Head of Uber Advertising, EMEA
- Teresa Fusaro, Global Director for Gen AI Creativity, Reckitt
2:00 - 2:30 PM CET
Equativ Yacht
Equativ Yacht
Wellness | The Morning Flow
A refreshing yoga session aboard the Equativ and Sharethrough yacht—perfect for grounding yourself to jumpstart your day with clarity and calm.
A refreshing yoga session aboard the Equativ and Sharethrough yacht—perfect for grounding yourself to jumpstart your day with clarity and calm.
7:30 - 8:30 AM CET
Equativ Yacht
Equativ Yacht
Content | Investing in Truth: Why Brands Should Champion Trusted Journalism
In a world increasingly challenged by misinformation, the role of credible journalism has never been more vital—or more vulnerable. The News Alliance is a cross-media collaboration urging advertisers to take a stand for truth by investing in high-quality news environments. This panel explores how advertising support for trusted journalism is critical to protect the provision of trusted news for the media ecosystem and for wider society. Join us for a conversation that connects the power of advertising with the future of credible media—and discover why aligning your brand with truth is not just good ethics, but good business.
Speakers
In a world increasingly challenged by misinformation, the role of credible journalism has never been more vital—or more vulnerable. The News Alliance is a cross-media collaboration urging advertisers to take a stand for truth by investing in high-quality news environments. This panel explores how advertising support for trusted journalism is critical to protect the provision of trusted news for the media ecosystem and for wider society. Join us for a conversation that connects the power of advertising with the future of credible media—and discover why aligning your brand with truth is not just good ethics, but good business.
Speakers
- Jean-Christophe Peube, COO, Equativ
- Sarah Jones, Director of Planning, Sky Media
- Sam Mellor, VP, Commercial Marketing and Growth, BBC Studios
10:30 - 11:00 AM CET
Equativ Yacht
Equativ Yacht
Content | AI: The Next Frontier in Media and Advertising
The evolution of AI is transforming it into a powerful media channel for advertisers and brands. From content generation to dynamic ad personalization, AI is reshaping the way brands engage with audiences, optimize campaigns, and drive meaningful interactions. This panel will explore how AI is revolutionizing the media landscape, unlocking new opportunities for creativity, efficiency, and scale. Industry experts will discuss the potential of AI-driven advertising, its impact on consumer experiences, and what the future holds for brands leveraging AI as a premier media channel.
Speakers
The evolution of AI is transforming it into a powerful media channel for advertisers and brands. From content generation to dynamic ad personalization, AI is reshaping the way brands engage with audiences, optimize campaigns, and drive meaningful interactions. This panel will explore how AI is revolutionizing the media landscape, unlocking new opportunities for creativity, efficiency, and scale. Industry experts will discuss the potential of AI-driven advertising, its impact on consumer experiences, and what the future holds for brands leveraging AI as a premier media channel.
Speakers
- Curt Larson, Chief Innovation Officer, Equativ - Moderator
- Brian O'Kelley, CEO and Co-Founder, Scope 3
- Brendan Norman, CEO and Co-Founder, Classify
11:30 AM - 12:00 PM CET
Equativ Yacht
Equativ Yacht
Event | BE Legendary Party
INVITE ONLY
What’s more legendary than our Cannes party? Don’t miss your chance to be part of the legend. (Please note: This is an invite-only event, and invitations are non-transferable.)
INVITE ONLY
What’s more legendary than our Cannes party? Don’t miss your chance to be part of the legend. (Please note: This is an invite-only event, and invitations are non-transferable.)
7:00 PM CET
Equativ Yacht
Equativ Yacht
Content | Unlocking Brand Potential in Emerging Platforms
As media consumption habits shift, brands are exploring new frontiers in CTV, gaming, and retail media. This panel brings together industry leaders to discuss the shifting digital advertising landscape and the innovative opportunities emerging platforms present. From the convergence of media channels to advancements in creative execution, we'll explore how brands can effectively navigate and capitalize on these dynamic environments to drive engagement and growth.
Speakers
As media consumption habits shift, brands are exploring new frontiers in CTV, gaming, and retail media. This panel brings together industry leaders to discuss the shifting digital advertising landscape and the innovative opportunities emerging platforms present. From the convergence of media channels to advancements in creative execution, we'll explore how brands can effectively navigate and capitalize on these dynamic environments to drive engagement and growth.
Speakers
- James Grant, SVP and Head of Advanced TV, Equativ - Moderator
- Teiffyon Parry, CSO, Equativ
- Joe Evea, SVP Advertising and Retail Media EMEA, Titan OS
- Dr. Jörg Richartz, Head of Sales & Marketing MagentaTV
10:00 - 10:30 AM CET
Equativ Yacht
Equativ Yacht
Leading with Impact: Females Shaping the Future of Advertising
In an industry powered by storytelling, female marketing leaders are crafting bold new narratives on their own terms. This panel features trailblazing CMOs and agency heads who are not only steering iconic brands but also reshaping the industry through inclusive leadership, purpose-driven strategies, and forward-thinking creativity. Join us for a dynamic conversation on breaking barriers, navigating today’s ever-evolving advertising landscape, and redefining what it means to lead in marketing.
Speakers
In an industry powered by storytelling, female marketing leaders are crafting bold new narratives on their own terms. This panel features trailblazing CMOs and agency heads who are not only steering iconic brands but also reshaping the industry through inclusive leadership, purpose-driven strategies, and forward-thinking creativity. Join us for a dynamic conversation on breaking barriers, navigating today’s ever-evolving advertising landscape, and redefining what it means to lead in marketing.
Speakers
- Danielle Wachtler, SVP, East Coast Sales, Equativ - Moderator
- Amanda DeVito, Chief Marketing Officer, Butler/Till
- Liane Nadeau, Chief Investment Officer, Digitas
- Stephani Estes, Chief Marketing Officer, Goodway Group
- Dana Basile, Chief Transformation Officer, OMG NA
10:45 - 11:15 AM CET
Equativ Yacht
Equativ Yacht
Event | Sunset Sips
INVITE ONLY
As the sun sets in Cannes, join us for an exclusive apéritif hour, overlooking the Mediterranean Sea. (Please note: This is an invite-only event, and invitations are non-transferable.)
INVITE ONLY
As the sun sets in Cannes, join us for an exclusive apéritif hour, overlooking the Mediterranean Sea. (Please note: This is an invite-only event, and invitations are non-transferable.)
5:00 - 7:00 PM CET
Equativ Yacht
Equativ Yacht
Wellness | The Morning Flow
A refreshing yoga session aboard the Equativ and Sharethrough yacht—perfect for grounding yourself to jumpstart your day with clarity and calm.
A refreshing yoga session aboard the Equativ and Sharethrough yacht—perfect for grounding yourself to jumpstart your day with clarity and calm.
7:30 - 8:30 AM CET
Equativ Yacht
Equativ Yacht
Content | Level Up: How Brands Win in the New Era of Gaming and AI
Gaming is no longer a niche avenue for advertisers, it’s a cultural force powered by engaged, targeted audiences. In this panel, discover how brands that authentically collaborate with games and gamers are unlocking deeper engagement, fresh creative opportunities, and real business impact. From in-game advertising and custom integrations to influencer partnerships and the rise of AI-driven innovation, you’ll learn when and how to show up in gaming and what it takes to win.
Speakers
Gaming is no longer a niche avenue for advertisers, it’s a cultural force powered by engaged, targeted audiences. In this panel, discover how brands that authentically collaborate with games and gamers are unlocking deeper engagement, fresh creative opportunities, and real business impact. From in-game advertising and custom integrations to influencer partnerships and the rise of AI-driven innovation, you’ll learn when and how to show up in gaming and what it takes to win.
Speakers
- Khalil Yaghi, MD, Brazil, Equativ - Moderator
- Leaders from Lenovo, Assembly, Odeeo, and a top gaming influencer will break down the evolving gaming landscape
10:00 - 10:30 AM CET
Equativ Yacht
Equativ Yacht
Content | From Legacy to Leading Edge: Tech’s Role in Luxury Brand Evolution
In today’s ever-changing digital landscape, legacy luxury brands are being challenged and empowered by technology. In this panel session, we'll explore how technology is reshaping storytelling and consumer engagement while enhancing outcomes. From AI to curation to precision-targeted advertising, we’ll explore what’s working, what’s not, and where innovation is helping brands push boundaries.
In today’s ever-changing digital landscape, legacy luxury brands are being challenged and empowered by technology. In this panel session, we'll explore how technology is reshaping storytelling and consumer engagement while enhancing outcomes. From AI to curation to precision-targeted advertising, we’ll explore what’s working, what’s not, and where innovation is helping brands push boundaries.
10:45 - 11:15 AM CET
Equativ Yacht
Equativ Yacht
Event | French Spritz Soirée
INVITE ONLY
Join us and The Media Leader team for an evening celebrating French connections. Enjoy a refreshing Spritz bar and light bites while mingling with your French partners and peers. (Please note: This is an invite-only event, and invitations are non-transferable.)
INVITE ONLY
Join us and The Media Leader team for an evening celebrating French connections. Enjoy a refreshing Spritz bar and light bites while mingling with your French partners and peers. (Please note: This is an invite-only event, and invitations are non-transferable.)
6:00 - 8:00 PM CET
Equativ Yacht
Equativ Yacht
Register
